Free Online Business Analysis

Increase Sales At Your Event or Exhibition

An Exhibition or event is your chance to showcase your business so communicate your objectives to your team. Brief them at the start of each day about:-

The products/services on display

What information they need to capture from visitors

Staff rotation to ensure that the stand is always manned

Who is the exhibition stand manager for the day/period?

Who is responsible for gathering and collating orders/information?

Debrief at the end of each day.

This will be the first time that many potential customers have personal contact with your business. 1^st impressions count and how your team act will be more important than your impressive stand. Impress on them that their behavior and attitude are on show to prospective and existing customers as well as suppliers and competitors:-

Appearance

Do they represent the image that you want your company to be recognised for?

Is it the same at the end of the day as at the beginning?

Professional

Total knowledge of products/services on offer – visitors will not be impressed if they have to wait while information sought from another member of the team

Knowledge of competitor products/services

Do they have pen & notebooks to take details?

Welcoming

Smile

Ask questions about the customer’s needs – people do not like to be sold to, they like to buy.

Give your visitor your undivided attention

Don’t stand in groups – it can be intimidating to new customers

Don’t email or use phones while manning the stand

Visitors have invested time and effort to attend and nearly 80% will have a plan – ensure that they are impressed with how they are treated when they visit your stand.

For more information on how we can help you increase sales by gaining & retaining customers call us now on 01529 413476 or Click Here to contact us by email.

Paul Clayton is business management & training consultant specialising in creating high performance cultures and helping businesses to grow by improving strategic Sales & Marketing planning, Customer Engagement, Customer Experience Management (CEM) and communication.

More blogs

5 May 2020

Which Category Do You Belong To?

Take the stress out of sellin

16 February 2024

Making Learning Stick: The Power of Coaching and Mentoring

28 November 2023

The Crucial Role of Soft Skills in Business Success!

Get in touch today

Email

Phone

What our customers say

“I have worked a number of times with Paul and Healdi as my personal Coach. I find he is able to provide a confidential service which enables me to boost my own performance in times of need. I would not hesitate to use him again or recommend him to others.”

Richard Marshall, MD

Grayton

“We have worked with Paul for several years now and recommend him highly as a coach and consultant. His experience and knowledge of customer service, customer experience and effective management are excellent and, having trained us in managing by exception, we can focus on the KPIs that really matter to us and cut down the time wasted on reviewing and discussing irrelevant data to zero. In an age where businesses are growing more and more aware of how unproductive meetings can be destructive and costly, Paul’s methods and software are perfect for making sure you have immediate access to what needs to be discussed and only what needs to be discussed. If you are looking for new insights into making your business more profitable, productive and self-managing I would suggest contacting Paul without hesitation.”

Nick Whyatt, MD

POP Branding Agency

"I started to work with Paul Clayton at a time when my business was experiencing significant change. Paul has worked with me and helped me to create a business growth strategy which changes the business from a single stream manufacturer to a total solution provider to the data centre market. With his help and advice, we have restructured the management team, introduced roles & responsibilities and redesigned the appraisal system to introduce a culture of continuous improvement where everyone knows what is expected of them. This meets our employees’ needs and benefits my business with improvements in productivity &quality. Significantly it allows me to move away from the day to day running of the business to develop the business into new areas."

Jeremy Hartley, MD

Dataracks

"During a two-hour consultation, Paul encouraged me to look at Languages for Life and Interpreting for Life from a totally different angle, allowing me to have a new approach. Based on this consultation and long discussions with colleagues, we are changing our business strategy considerably. I would recommend Paul without hesitation."

Brigitte Peach, MD

Languages for Life

"As the leading independent UK manufacturer and supplier of self-propelled crop sprayers we have an ambitious growth strategy which includes taking our high-quality machines to customers around the world. To support this growth we decided, in 2017, to relocate and merge our secondary manufacturing and support operations to our existing, purpose-built site with its’ increased storage, manufacturing and office space at Woodhall Spa. This was a massive opportunity, as well as a challenge, to integrate the teams, continue to grow sales, increase productivity and improve our customers experience and loyalty. Paul Clayton was recommended to us as a business growth consultant and trainer and has extensive business experience and knowledge, which includes agriculture and chemicals, which is important to us. Paul specialises in improving skills in sales, communication and productivity, which he has used to support and assist us to develop and grow our customer focused culture, which is based on professionalism, respect for the individual, inclusiveness, personal development and team building. Paul achieved this through a series of workshops, for everyone in the business, to encourage better communication and understanding of our values and how each individual is a vital, and important player in the Househam team. Once the plan was developed Paul proceeded to help us with the its’ implementation, introducing weekly team meetings, individual appraisals, written roles & responsibilities and anonymous, quarterly employee engagement surveys to encourage employee participation and feedback. Our sales process and CRM system has also been updated by Paul including user guides and training to motivate our sales team to use the system to improve their planning to manage and keep in contact with existing customers and prospects to increase sales and customer loyalty."

Robert Willey, MD

Househam Sprayers Ltd

"Paul has an excellent, insightful approach to business. Clear-thinking and with huge amounts of cross-industry experience, he will add tremendous value to any project he is engaged with."

Andy Smith, MD

EW Group (UK) Ltd

"Thank you so much for your time today. It really helped me put a plan together, get my goals set out and most importantly not get distracted!"

Emilia Box

Design in Motion

"Dear Paul, your session with Spiral Media last week was refreshing, inspirational and very motivating. I am very grateful for how you took time to learn about our business and presented a tailored session, relative to Spiral Media. The team were ‘buzzing’ when they got back to the office and got straight on with identifying how they can improve their current service delivery by going back to the basics – which was fantastic from an employer’s point of view. Your session is one I would like to have at regular points during the year, you can’t put a price on great customer service."

Phil Kelsey, Director

Spiral Media Ltd

"Paul passionately believes that the customer should be at the centre of everything you do in your business and has a variety of processes and training techniques that will help your people reach their full potential. He has vast experience across many sectors and a keen perception on what training and processes to apply in order to help your business to grow and thrive. If you are at a stage in your business where you feel that there is room for growth Paul will work with you to get there."

Richard Flewitt, MD

New Edge

"Paul is a great believer in customer service and the right sales approach and helps your staff to understand what customers require. Andy Smith MD"

Bryn Vivian, MD

GEV Catering Spares

"The training was a great team exercise, helping the whole team appreciate their role in the Customer Experience"

Lesley Pashley, Director

Nettl of Newark & Redlime

"Paul is a knowledgeable and experienced trainer who tried to tailor each part to the trainees in this open training course."

*VW – Open Sales Training Delegate

"Paul provided two incredibly useful telemarketing training sessions. Rather than just focusing on ‘the phone call’, we covered a multitude of sales methods and he not only helped me to implement these methods but to deeply understand them too. He packed as much learning as possible into the sessions and I finished the course with a much clearer focus, better knowledge and stronger confidence."

Alice Tod, Corporate Sales Manager

The British Hamper Company

"Paul covered all areas and reminded us to sell with pride, making the training amusing and interesting allowing us to speak openly."

FC Househam

"The workshop was interactive and easy to follow so keeping it interesting and informative. Very interactive and enjoyed the team input. The presentation was very informative & interactive."

Dani P H

"Very impresses with the training. Paul provided excellent coaching and I would definitely recommend him to anyone looking for telephone coaching"

TN Berg

Paul, you have been an immense help to me throughout our mentoring sessions and beyond. The main takeaway from our time together is "Purpose, making sure that there is purpose in everything we do as a business! Filling my diary with events & meetings that have a purpose that will bring benefit to the business in an organised fashion. Your guidance on looking inward, asking ourselves, what we're great at and what we need to get better at, has empowered us to expand our knowledge base by, not just learning, but by placing people around us that can help grow the business with their strengths alongside those existing within the business. Our discussions on self-analysis, the Sales Process, route/cause analysis, plugging the "gaps" have all been reverberated throughout the team, showing where we can all contribute to being better. Thank you very much for your time and insight.

Sean Quinn Managing Director

RealisticAgri

Paul mentored me for 2 years whilst I was studying at the University of Lincoln. Throughout this time, Paul gave me an insight into the working world and gave me advice on things such as interview prep, my CV and career options. Paul was great at listening to my concerns and questions and providing me with knowledge which I have taken with me into my graduate role. Paul was an excellent mentor and I would recommend him to anyone.

Graduate

University of Lincoln