Our Story

About healdi

About Healdi: Not just another business consultancy

With over 20 years’ worth of experience in consultancy, and more than 30 years working with global and national sales and management teams, Healdi leverages a wealth of knowledge and insights to deliver tailored strategies that work.

Paul Clayton, Healdi

Paul Clayton FISM, Healdi

As the owner of Healdi, I help SME business owners, directors, and management teams to increase profitability, optimise their processes, and attract and retain clients. In short, I work with you to enable you to reach your full potential.

Since establishing Healdi in 2009, I’ve predominantly assisted businesses within the engineering and manufacturing industries. However, in recent years, I’ve worked with a more diverse range of businesses within the B2B sector. I’m also a registered mentor for the University of Lincoln and a voluntary Business Mentor for the Government’s ‘Help To Grow’ initiative.

I adopt a hands-on, people-orientated approach. I keep clients at the heart of each strategy, and I help you to leverage employee skills. My methods are holistic, covering sales strategies, communication improvement, customer experience management (CEM), staff retention, personal development, and more.

Outside of my role as a business improvement consultant, I’m an avid rugby and Formula 1 fan. Both sports tie in nicely with my consultancy, and you’ll often find me drawing comparisons between rugby and F1 in my approach to business. A rugby team or F1 driver can’t win without teamwork, solid tactics, and a clear strategy!

I strive to offer businesses winning solutions with this approach.

“To consistently develop and grow your business, customers must be the focus of everything that you do. Creating a positive customer experience before, during, and after the sale is key, and action should be taken to continuously improve your people, processes, and products to increase productivity and profitability.” – Paul Clayton

Our success

Our Success

Over the last few years, Healdi’s portfolio of business success stories has grown exponentially, both in terms of the achievements of my clients and the variety of sectors I’ve worked in.

Rather than simply identifying issues and setting out strategies for improvement, I work alongside owners, directors, and managers to ensure plans are actioned effectively. It is this comprehensive approach that allows me to guarantee success.

I begin by establishing how aligned a business is across all levels of its internal hierarchy. Do workers understand the roles of their managers? Do directors know what tasks their management teams carry out on a daily basis? Regardless of the challenges faced or the type of business I’m working with, I’ll start by making sure that everyone is on the same page.

Because I work directly with managers to implement changes, I’m able to show teams how best to adapt a strategy in light of new developments. This proactive approach ensures that targets are met, challenges are fully overcome, and long-lasting solutions are put in place.

Our Services

There’s no ‘one size fits all’ when it comes to business consultancy. Every business faces a unique set of challenges, and Healdi’s solutions are tailored to each client’s specific situation. Our services fall into three distinct categories.

Customer Focus

Customers are the lifeforce powering your business. Without customers, your company cannot continue to survive. Adopting a client-orientated strategy will help your business to attract a steady stream of new clients, while maintaining and growing your working relationships with your existing customer base.

Find out more

People Improvement

People improvement is as much about leveraging your employees’ skills as it is about ensuring that they are happy. Improving working environments for your employees pays in dividends. Clients may initially approach your business for its product or service, but they will return because your people make them feel valued.

Find out more

Business Improvement

Working alongside your team, we’ll implement changes that aid development in the short and long-term. Whether you’re looking to adapt an existing strategy or replace one that no longer works, Healdi offers consultancy, including coaching, training, and mentoring to help you take your business to the next level and beyond.

Find out more

Need sales support?

Our Sales Ingenuity Programme will help you evaluate, manage and boost sales

Find out more

Get in touch today


What our customers say