1. Put your Customers at the Centre of everything you do.  It’s not about you, it’s about your Customers. Without Customers, you don’t have a business!
  2. Carry out a SWOT analysis on your own business – its Strengths & Weaknesses (Areas for Improvement). Be honest; involving your employees and customers will make them feel valued and will get you great feedback.
  3. Now do a SWOT analysis on your main competitors:


  • It’s the same in business; if you know more about your competitors than they know about you then you win. Follow these 6 steps to stay ahead of your competitors: