Why are soft skills – communication, building rapport, questioning & listening skills, problem-solving etc. – seen as nice to have and non-essential when they are in fact fundamental and crucial to building strong business relationships?

If you and your employees are not provided with these soft skills in the stressful and pressurised world we call business, then how can you expect them to answer customer queries, identify and exploit additional sales opportunities while building those business relationships essential to the survival and prosperity of business today?

Soft skills are as important, and just as hard, as any other business skills such as sales and negotiation, and need to be learned. Your people need to achieve effective communication, call control, building rapport, phone etiquette & techniques, problem-solving, and objection handling to continually improve your business. Having a strategy to improve those skills in communication on the phone, face-to-face, email & social media will gain you new customers, boost business with existing accounts, increase service levels from suppliers and strengthen internal team cohesion and motivation. Improving soft skills leads to increased sales and profitability!

Contact Paul for more information on business improvement

The Author – Paul Clayton FISM – Helping Successful Businesses Create More Success