Posted by Paul on Dec 6, 2016 in Business Development, Continuous Improvement, Customer engagement, Customer Experience, Follow Up, Lead Generation, Sales

In my May blog post this year I talked about how perseverance can massively increase your conversion rates from sales leads to actual sales. So in order to persevere you have to start somewhere, and that usually is when a lead is generated, whether by you or your company’s marketing activities. if you have generated the lead then more than likely you will follow it up with a personal contact by phone, email or social media. However a Harvard Business Review has shown that up to 71% of qualified inernet leads are never followed up. The answer to “Why Not?” will be the subject of my next blog post.

What I want to emphasise today is that all sales leads must be followed up immediately they are received and definitely within 24 hours if you want to secure a sale as 35-50% of sales go to the supplier that responds first. If you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them. *  

As many as 75% of all leads from these sources are not ready to buy at this time, they have just expressed an interest in your products or services, however this is still the time to contact them to qualify the lead and start the relationship building process (Sales Pipeline) so that you are in pole position to secure the sale at a future date.

About the Author – Paul Clayton FInstSMM ▲Coaching Successful Businesses to Increase Their Success▲Sales & Customer Experience Coach & Trainer▲Mentor▲Speaker

I work with successful business owners and Directors who want to increase their success. I specialise in Sales, Business Development & Customer Experience and believe that for a business to consistently develop and grow, customers must be the focus of everything that it does, with planned, positive action taken to continuously improve its People, Processes & Profits.

If you would value a no obligation review of your business to identify the opportunities and threats that you can react to, and benefit from, then contact me and take the next step on your way to achieve your success.  t: + 44 01529 413476 m:  07770 648544   e:   w:


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